This paper investigates the impression of social media marketing on manufacturer image and brand name trust towards the purchase intention of Indonesian Male’s Skincare. The examine proposes a model that reveals the result of skincare marketing approaches via social media for male millennials generations. A quantitative strategy is made use of to gather the information to support the design making use of online surveys. The data ... [Show total abstract] samples are gathered from 203 male respondents applying non-likelihood sampling procedures with advantage sampling strategy.

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